Digitalization is one of the key factors that lead to a company’s growth. It can be more than the elimination of conventional paper and using computers to log info – it is about building a new way of doing business that focuses on client satisfaction, internal interaction, and the circulation of information. It is regarding being more effective, gaining visibility over enterprise spend and making decisions with appropriate numbers, along with connecting your complete team to a common business digitalization implications mission that drives international growth.
It is just a dynamic process that improvements the ways companies create and capture worth in the marketplace. It can also accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive status, firms must be constantly aware of digitalization’s influence on their BMs and the associated with business environment.
To explore the impression of digitalization on a firm’s BM, qualitative empirical info were gathered from doze interviewees working in two different industries, vehicle and mass media. Due to the fact that equally industries are characterized by different organization models, this research style allowed for a great in-depth a comparison of how digitalization impacts the inspiration of an firm’s BM.
The interviews revealed that in the media market, the impact of digitalization was felt the majority of clearly in connection with value creation and benefit capture elements. This was largely due to the fact that the marketing industry spots strong emphasis on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.